Validated product categories that you can sell successfully in 2023 + BONUS [Sales Optimization Checklist]

The past few years have sped up further the rise of the already rapidly growing e-commerce industry. The eCommerce sphere is expected to grow by a staggering 50% by 2025. With such a forecast, there is no need to look at the rest of the statistics related to the growth of online commerce to conclude that this progress will not slow down soon, quite the opposite. 

Naturally, the well-developing eCommerce industry attracts the attention of more and more motivated people who want to have their own online corner where they can sell their goods, services, or ideas. The truth is that many of these future entrepreneurs are already planning their first steps or have even taken a step toward online commerce.

From our experience as leaders in the field, we know that the most common problem for those people is related to concerns about technical challenges or the high costs associated with an online store. That’s why at CloudCart we tirelessly work to leave these problems in the past. On our platform you can start in a few hours аnd for free (for the first 1000 turnover).

Regardless of whether you just made the decision to start selling online, or have a working store, you will always have one question at the forefront - how to best respond to users' needs. Most of the experienced merchants are familiar with this problem, but beginners often need a little guidance. That's why in this article we have gathered some of the most promising niches (and product categories) that are expected to grow steadily throughout the year.

And to make the guide even better, at the end of the article, we have added a few bonus tips and a checklist to guide you on your way to your successful business.

Product categories with the greatest potential for growth in 2023.

When it comes to choosing a starting product niche, many aspiring new sellers don’t know where to start. At first, everything looks equally attractive or nothing catches their eye. Real-world examples have shown that such situations can quickly confuse and discourage future merchants.

Of course, jumping headfirst is another proven to be ineffective practice. The right strategy here is key because investing effort and resources in developing the wrong product or service may not yield any results or they will be far from optimal. Unfortunately, if you are a beginner, you probably don’t have the necessary experience, resources, and time for in-depth research or access to information that will guide your store toward success.

Let us save you days of searching for a niche or product category in which to start (or develop) your online store. Here is a list of some of the top choices for 2023.

Health and Lifestyle

In recent years, a healthy lifestyle has become increasingly popular. People are more aware, take care of themselves, exercise, and watch what they eat and consume. That’s why the market for goods and services in this sector will continue to grow. According to World Economic Forum research, 62% of people are more concerned about their health than before the pandemic.

Here are some products from this category to pay attention to:

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Dietary supplements

Mushroom coffee, Matcha tea, and all kinds of dietary supplements that improve quality of life are becoming increasingly interesting to consumers.

Air purifiers

Air purifiers are becoming more sought-after and desirable products given the levels of air pollution, especially in large cities.

Sports bottles 

The trend is not only to take care of our own health but also to pay more attention to the environment. That’s why reusable containers made of natural materials, as well as all kinds of eco alternatives, are becoming increasingly sought after and preferred. Often they are also convenient to carry, use and are affordable.

Yoga mats

Although their sales peak was in 2020, yoga mats continue to be a sought-after and desirable product..

Air Fryer

With each passing year, healthy cooking appliances become more sought after and preferred, judging by their demand and research, it looks that this growth will continue for at least another 4 years.

Fashion

Clothes will always be in fashion. And in the post-pandemic years, when more and more people are returning to work in the office, traveling, and living more dynamically, demand for some items from the field is starting to grow.

Here are some of them:

Sportswear

Of course, fashion is important even during sports. As a result of increased interest in a healthier lifestyle, there is also a growing demand for modern and quality sportswear - sports kits, leggings, blouses, bras, socks, shoes, etc.

Wedding dresses

Wedding dresses and products are a niche for which there is always demand. Searches for “wedding dress” are over 2 million per month. With proper positioning and marketing, the wedding sector provides great opportunities for development.

Shapewear and women’s underwear

Beauty standards and social media over the past few years have dictated consumer desires and demand for shapewear has shown steady growth. Women’s underwear during menstruation is also gaining momentum. Reusable absorbent panties during the menstrual cycle show great growth and demand from the female audience. The market is expected to grow by over 100% in the next few years.

Beauty and Personal Care

In this segment, growth of over 50% is expected in the beauty sector, according to Statista forecasts. Demand for skin and hair care products is increasing every year (with men’s products also showing growth).

Hair products

Suitable for both men and women, different types of hair oils are becoming an increasingly sought-after products. Wigs and hair extensions also show steady growth in recent years.

Electric toothbrushes, dental showers

Electric toothbrushes, dental showers, and products for quality and easy dental care also generate steady demand over the past few years.

Beard kits

The development in men’s fashion leads to growth in demand for high-quality beard care and styling products. More and more men are realizing the need for proper care of their skin, hair, and beard, which naturally leads to growth in demand for such products.

Skincare

The global market for skin care products is estimated at over $130 billion. Google Trends data shows that it continues to grow, so the idea to start your own online store with skin care products is promising - face creams, masks, eye creams, cleansing serums, etc. The possibilities are endless.

Pet products

The pet product market has seen tremendous growth over the past 10 years. More and more people are becoming pet owners, and access to more information and research shows the need for quality food and various care products.

Here are some product categories worth researching.

Pet food

Pet owners are becoming more careful and demanding about the quality of food they give their pets. This opens up a large market for high-quality foods and supplements for pets with natural ingredients, vitamins, oils, etc.

Toys and leashes

Pet toys are also a product category that is quite popular. Toys are great for pets and help fight boredom, provide comfort and activity. Leash searches have also shown growth over the past 5 years, with chest harnesses being particularly popular among pet owners compared to collars.

Treats

To get into the treats market, you can think about creating your own line of healthy treats for pets made from natural ingredients. Pet owners are paying more attention to the composition and quality of food and treats they give their pets.

Home products

Home products is a category that will continue to generate a lot of sales and growth. In recent years, people have become actively interested in the comfort and appearance of their homes, which is why there is growth in decoration and home comfort products.

Some of the most popular products in this category include:

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Furniture covers

“Sofa covers”, “Chair covers”, etc. are increasingly sought-after products generating over 60,000 searches per month. Their convenience and variety make them increasingly desirable items.

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Curtain rods, curtain rings, and cabinet handles

In recent months, there has been increasing demand and sales of curtain rings, curtain rods, and cabinet handles. The variations you can offer here are endless, so it’s worth doing research. People continue to spend more time at home (although an increasing percentage of companies are returning to offices) and engage in home renovation and beautification projects, making this niche one of the most modern at the moment.

Rugs and carpets

Wipes with beautiful designs and fun messages are preferred and sought after. Carpets are a classic that never stops gathering users’ attention. Forecasts are for a 4% growth over the next 3 years.

Home office equipment

Many people invest in ergonomic chairs, multifunctional desks and tables, and other home office equipment to create a comfortable and efficient atmosphere for work and learning from home. Trends show that even after the pandemic subsides, many people will continue to work from home, which further strengthens demand.

Devices and technologies

Portable batteries (powerbanks)

Demand for portable batteries has been high almost always, and after the pandemic, it is growing again. With the increasingly intensive use of mobile devices, the need for an additional source of charge that we can rely on is also increasing.

Phone cases

Although there is an abundance of offers, with a well-designed idea and a quality product you can try your luck in this market. Millions of users search for and buy personalized phone cases every month.

Smart devices

Smart home devices are gaining traction and are gathering attention from many users - smart speakers and speakers, lights, thermostats, etc. Growth here is expected to continue as users seek to automate and streamline processes in their homes using voice commands, smartphone apps, etc.

Virtual and augmented reality devices

As technology develops, demand for VR/AR devices - headphones, consoles, monitors, etc. - is also increasing. The use of VR/AR technology is entering new markets such as education, commerce, and tourism, which further stimulates sales growth.

Our bonus tips to help you with your online store growth

We hope that now you have a better understanding of the eCommerce environment and even have noted some ideas for product niches in which you will start your journey into online sales. For us it is important to see you succeed, that’s why we have prepared a short checklist that will lead you to a successful eCommerce business.

1. Start with market research - Start with a detailed study of the products, your target audience, and their interests. What are the needs of your potential customers and how will you solve them better than your competitors? What can allow you to stand out from all the others?
2. Choose the right platform - Choosing the right platform for your online store is an important step that can determine its long-term success. CloudCart offers solutions tailored to your business needs and budget. In addition to an online store, you also get a whole ecosystem of professionals in every field who can address all your business needs. These experts are always available to assist you!
3. Create your brand identity - Building an influential and recognizable brand that sets you apart from the competition is one of the best things you can do for your store. More and more consumers want to shop from brands with unique identity that suits their lifestyle. Think about it.
4. Pricing - To choose a sustainable long-term price for your product, it is important to understand all the costs associated with it. Add up your variable costs (packaging, shipping, advertising, etc.) with your fixed costs (rents, salaries, accounting, etc.) and finally add a margin for profit.
5. Optimize your website - Make sure your website is easy to use, with a beautiful and functional design, and of course, optimized for search engines. This way potential customers can easily find your store and have a pleasant user experience. With CloudCart all of this is guaranteed!
6. Don’t underestimate customer service and delivery methods - Fast and professional service and timely response to customer inquiries are two of the areas that are extremely important. It is mandatory to pay attention to them if you want your store to progress.
7. Use social media - To reach a larger audience and engage potential customers, you must implement a digital marketing strategy. It is mandatory to add Facebook, Instagram, and Google to the mix. With CloudCart you get hundreds of integrations and automations to help you maximize the results of your marketing efforts.

Use additional incentives - Promotions, discounts, and other incentives to attract customers and encourage sales are techniques that you must take advantage of. Their skillful application is one of the things that sets successful stores apart from all others.

Leave the hard work to us and focus on building your dream online business

CloudCart is a fully developed ecosystem for online business that brings everything you need to build your online store in one place. 

When you join the merchants who have chosen CloudCart, you get the opportunity to:

🛒 Focus only on developing your business

🛒 Have a peace of mind about technical problems

🛒 Avoid the need for programmers and designers

🛒 Get thousands of features and integrations

🛒 Use the most effective marketing strategies with a few clicks

🛒 Have access to a professional ecosystem of partners for your business

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If you are ready to lay the foundations for something that can change your life, contact us and you will receive a free consultation today. Visit Cloudcart.com today.

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