Micro-Copy Placement And Strategies for Better Conversions

In this article about micro-copywriting, we shared some curiosities about it and why this technique is so powerful. Subsequently, in a different article, we lifted the curtain on 11 micro-copywriting tactics that will help you invigorate your store's fast growth. Basically, you already know why and how to use micro-copy to achieve your economic goals. Now it is time to pinpoint where exactly you can inject those small paragraphs or even single phrases in a way that enable you to use micro-copywriting to its full potential.

How to use micro-copy on your hero section.

The hero section is the place where you have the opportunity to win the hearts of your visitors. To get the most out of your hero sections you should comprehend that they are way more than just an epic image and a bold headline with even bolder CTA. In those sections, you should give your visitors a reason to take action. Of course, what better way to do that than using skillfully crafted micro-texts?

Let’s see where you can place those little gems.

- Call-to-action buttons - Many studies have shown that using boring and outdated CTAs for your buttons can be less effective than a clever benefit-driven message. Instead of using “Read more”, use “Click to learn how [X] will do [Z] for [target audience]”. Of course, try to be as concise as possible, but we hope the idea is clear - trigger emotion and give the reader a reason to click the button!

- Value propositions - Find a way to overcome the most common objection related to your value proposition. Another way to enhance your value proposition offer is to use micro-texts to mention and emphasize the effectiveness of a guarantee that you offer.

- Product highlights - Additionally highlighting a strong feature of a product listed in your hero section is a good way to trigger the interest of your potential customers. Just use a short and snappy copy and leave the heavy lifting to the product description section.

- Contact forms - If you have a contact form in your hero section, then you can skillfully add various pieces of micro-copy to facilitate the desire of the users to leave their data and sign up for your newsletter or offer. One of the best practices in this scenario is to add a note that reassures the visitor that personal data will be stored safely.

Supercharge the effectiveness of your Call-to-actions with micro-copy

- Use micro-copy on your CTAs - a powerful and customized CTA can impact your conversion rates significantly. Experiment and even make some A/B tests to find the copy that works.

- Under the CTAs - one of the classic places where you can find those small texts. Clarify any information, handle objections, or inspire action with the help of micro-copy located under your CTAs.

Empower the effectiveness of your images with the help of micro-copywriting

- Texts located on images - overlay your micro-copy over your images, so you can clarify what the user is seeing and push them in the right direction. 

- Texts located below images - the classical “captions” can be a powerful way to achieve greater impact with your brand imagery. In the context of product images, you can use micro-copy to emphasize the benefits of your product and inspire the reader to add it to its cart.

Boost the persuasiveness of your product descriptions

- Use micro-copy wherever needed to boost or clarify a section in your descriptions - for example, you can add a small block of text right underneath the product description. Include a CTA and a clickable link that redirects the user to a live chat with a sales or a support team, so they can ask any questions that they might have. Of course, this is an example of a highly complex product or service, but you get the idea. Put yourself in the shoes of the customer and try to smoothen his buyer’s journey as much as you can.

- Feature a product bundle - the product bundles have their own sections in the product descriptions but sometimes it is better to throw in a reminder for an optional bundle and what benefit the user will have from purchasing it.

Boost the conversion potential of product pages using micro-copy

- Product titles - Using a micro-copy line below the titles can improve your results dramatically.

- Features and benefits - a section especially appropriate to host a well-researched micro-copy block.

- Pricing information - Do you need to make a clarification about your pricing model? Or do you need to push the client to finalize his purchase? Then you know what is one of the best tools to use - a well-written micro-text.

- Add to cart buttons - clicking the add to cart button is the most important action you want your customers to take. To make it easier, you can give them the needed extra push or you can handle their most common objection with a few words written near the button.

- Other good locations - sprinkling short yet effective micro-copy across your website is a great way to move the visitors towards completing their transactions. There are no limitations where you can add the texts. You can add them to clarify stock availability or to share important shipping and delivery information.

Sell more with micro-copy located on the top of the page (top bar/banner)

- One of the best places to use micro-copy is the top bar - the so-called “top bars” are the bars (usually a contrasting color from the main theme) at the top of the page that highlight an ongoing promotion with a countdown timer. Of course, those top bars can be used in many different ways but the important idea is to put the effort into coming up with clever text. Avoid the boring “promotion ending in…”.

Improve the users' experience with the right error messages

- Writing helpful error messages - this is one of the best implementations of micro-texts. If you take the time to improve your error messages, you can increase your conversion rates, improve your users’ experience, and increase their satisfaction. 

Pro tip:

Although not such a deal-breaker, you can also write custom success messages, so your clients can feel appreciated and motivated.

Conclusion 

As you can see for yourself, with a little creativity, micro-copywriting becomes a powerful tool that can achieve many different goals. From increasing your customer’s satisfaction with your brand and improving their user experience to converting more visitors into clients, the micro-copy can find its way into your pages. We’ve shared some ideas for the best locations on which you can place your copy, now you can read this article to find what are the best practices when writing micro-copy.

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