If you are an online entrepreneur, you know that even mentioning AI at the end of 2022 was a guaranteed way to kick-start passionate debates. At that time, the AI hype was raging with full power, and for a reason. Everyone was forecasting an impending revolution in the world of digital marketing, eCommerce, and tech in general. The culprit? Of course, it is the infamous AI.Â
Fast forward one year later, and you can notice that those emotionally triggering discussions about how AI will take over the world in no time are already way more toned down.
We can say that we outlived the AI hype (and of course the AI apocalypse that a lot of âAI expertsâ have predicted) and now we are slowly starting to embrace Artificial Intelligence for what it actually is - a very powerful digital tool. Actually, at the current moment a very good analogy can be made with the so-called ânegative waveâ - the phase before a tsunami hits in which the ocean has âwithdrawnâ.Â
All we want to say is that even though AI kinda lost its initial glamor, there are companies that are tirelessly working to integrate artificial intelligence into their operations. We believe that they will be prepared when the usage of AI becomes a necessity, not just a nice-to-have feature, and those companies will be the real winners of tomorrow.
Now, when the mist had settled down, one thing had become evident - two opposing camps had emerged. The ones that are fearing AI, or are just thinking about it as another fad, and the open-minded companies that are growing faster than ever by leveraging it.Â
In CloudCart the innovative spirit is in our DNA, so we adopted AI internally a long time ago. We even were the first team in Bulgaria to release a public eCommerce-dedicated version of an AI assistant - CloudCart.ai. And as we promised, when that happened, we continued working on the technology.
Right now, we are at a much more advanced stage of development, and we made available to our customers another highly capable AI generative assistant - CloudIO.Â
It is not a surprise that a lot of eCommerce companies are using Generative AI
With time it became evident that one of the direct ways to include AI in a teamâs processes is to leverage its generative capabilities. A lot of companies use it for image generation for their websites and landing pages. But the best implementation at this stage (if we exclude tech-heavy data-driven solutions) is to use AI for its text generation capabilities.
And as every eCommerce store owner knows, the industry requires a lot of text. To be more specific, highly optimized for SEO text that is also user-centered. Thatâs why the AIâs potential to write SEO-optimized content at scale is so valuable.
One of the best AI implementations is writing SEO content
Talking about revolutions, the SEO world is definitely one of the fields that AI has revolutionized, in particular SEO for e-commerce. For this niche, AI is offering a vast array of applications that empower businesses to thrive in the digital marketplace.Â
From content optimization and keyword research to personalized recommendations and predictive analytics, AI tools can significantly enhance the visibility of online stores.Â
Through advanced algorithms and machine learning, AI helps in understanding customer behavior, allowing e-commerce websites to provide optimized product descriptions and content.Â
It also enables the automation of routine tasks such as metadata creation and writing SEO-optimized texts at scale, freeing up resources for strategic decision-making.Â
AI's ability to adapt and learn continuously makes it an invaluable asset in the ever-evolving world of e-commerce SEO, where staying ahead of the competition is crucial.Â
Of course, giving another competitive advantage to our merchants is a top priority for CloudCart, so we came up with a way to make the mind-bending AI capabilities work for our clients - no matter their scale.
How CloudIO Integrates eCommerce Trained AI In Your Store?
One of the most important factors defining the effectiveness of an AI tool is the specific data that has been fed to it. The second crucial element, working synergistically with the industry-relevant data, is the process of prompt engineering.
Letâs take a look at the definition of prompt engineering, according to Wikipedia:
Prompt engineering is the process of structuring text that can be interpreted and understood by a generative AI model. A prompt is natural language text describing the task that an AI should perform.
âThe combination of expert-level prompt engineering and tons of eCommerce data is what makes our CloudIO so powerful. With its help, we are allowing small, medium, and big online stores to have their product descriptions, and category pages optimized for both SEO purposes and their valuable visitors.
But despite the obvious potential of AI, there is one challenge.Â
Weâve identified that most of our merchants donât have the time or the level of technical expertise to truly utilize the full potential of AI for their stores.Â
That pushed us in the direction of searching for a solution that would solve this challenge for them, which in the end shaped the current state of CloudIO.
Thanks to the help of our dedicated team, now you have an advanced AI Assistant who also possesses professional copywriter skills and can produce descriptions, content, and texts.Â
The best part is that all of the CloudIOâs skills (his functionalities) are easily accessible directly from your admin panel.
Another unique benefit of this AI integration in your CloudCart store is that all of the writing âmagicâ can happen at scale - you get tailored for your needs texts, at a fraction of the time required for them to be manually written and at an unbeatable price.Â
CloudIO has the âskillsâ to write at scaleÂ
Each of the unique functionalities of CloudIO has its own name and we call them âskillsâ. With them, your store can have its content written and optimized in no time because after you start using your new AI assistant, you can leave it to bulk create your text in the background!Â
Right now, you can have CloudIO write your:
đ Product descriptions - creating complete and engaging texts for your product descriptions has never been easier. By using the different skills of CloudIO, you can write SEO-optimized content. Not only that, CloudIO is also considering the latest writing standards, imposed by Google, which also consider the user experience each store visitor has with the texts. The UX of the visitors is another factor that Google uses as a positive signal which leads to a better ranking.
đ Categories - all of the powerful skills, that you can use to create product descriptions are available for categories too. The category pages are often underestimated by the eCommerce owners but now you can optimize yours with just a few clicks. Soon even static pages could be written with the help of our AI assistant.
đ Writing product descriptions from photos, without requiring additional information - even if your products lack any features or characteristics, CloudIO can use his VisionSense (one of his skills) to analyze your product photos and create rich and engaging product descriptions.Â
Learn more about the complete set of skills that CloudIO has here.
Conclusion: Do You Need AI For Your E-commerce Business?
The short (and obvious) answer is âyesâ.Â
You want to have access to powerful AI If you want your store to be well-optimized and converting visitors into clients while simultaneously improving their experience with the store (thanks to well-written texts).Â
The truth is that with all the rapid technological advancements in the AI industry, making compromises is not an option. The early adopters of AI technology will have a huge competitive advantage over the rest.
Fortunately, with the increasing competition in the eCommerce world, you simultaneously gain access to more advanced tools than ever. We believe that one of them is our CloudIO, which can help you with your operations and marketing, and position you as one of the pioneers of the AI revolution in eCommerce.
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