CloudCart 2.0 | Why is CloudCart Changing it's Business Model and What Does this Mean for You

Change is a constant. It gives you two choices – you either let it dictate where you are heading, or you control the process by initiating and boosting it. Evolving can't be avoided, even if you are fully convinced that you’ve already created the perfect product. This is where having humility becomes very important - because it allows you to control where you go.

We at CloudCart wholeheartedly adhere to the humble approach. Acknowledging our mistakes has made us far more cohesive in our path because a) – it’s truthful and honest, and b) - because it gives us the best possible way of keeping close to our users’ problems and needs.

Despite the great developments our software and platform have gone through in the last 6 years, we as a company and people, should be honest and ask ourselves:

“Is our work here done?" "Is there more that we can do?”.

As a part of the introspective answer, we realized that it’s time we go through a fundamental change in our way of thinking about the role of the company in the eCommerce industry. It’s time for CloudCart 2.0. This is Why “Partners First” was conceived – a new direction in our growth as a leader not only in Bulgaria, but in Europe as a whole. That’s exactly what we will be discussing here.

What Does "Partners First" Mean

Partners First is an entirely new approach which will structure a better future for us as a company, our partners as contributors to our platform, and the success of our end-users – the merchants for whom we’ve worked so hard the past 6 years.

It is being built on what is already there – the existing expert ecosystem with currently more than 50 agencies, freelancers and experts providing their services to our merchants. This new outlook for the future of the company have the goal to better and directly address the problems and issues of our end-users - the eCommerce entrepreneurs and merchants.

Our primary focus for every change made, whether it's about integrating new features or optimizing processes on the platform, is to carefully consider how it will impact YOU - our valued merchant. Your needs and experience are our top priority in all our endeavors.

On the most fundamental level, this new direction will open-up our platform to certified expert individuals and companies who can contribute to its development and growth. As the name suggests, “Partners First” aims to turn the company’s attention to its current and future partners, experts, and specialists and to provide them with a direct link to our users… and vise-versa.

We believe that in this way our partners can provide their well-earned expertise quicker and in a more convenient way to avoid unnecessary chatter. It helps you, the user, and the specialist – get straight to the point and to understand and solve the issues which are keeping your CloudCart online store from reaching its full potential.

To keep it straight and narrow, this change is:

• Opening up CloudCart for technological contributors thus encouraging outside app development;
• Providing direct contact between merchant and specialists that can help them power-up their eCommerce operations and results;
• Facilitating quicker and better online store scalability;
• Unleashing Cross-boarding Business Opportunities;
• Shifting the mindset of the whole company that will help us evolve into a growing and potent ecosystem.

Our goal is to build a vibrant and helpful community of specialists. Our new Growth Ecosytem will be grown through a flexible remuneration system. You can learn more about it by becoming one of our new partners. Do that here.

How is “Partners First” Different than the Current "Professional Ecosystem of Experts"

Our current model with the ecosystem of professionals and experts is a fantastic idea which we absolutely adore, however, it is not what we’d want it to be in the future.

In its old state the system can be represented as such:

A pool of 50+ experts providing different services - from marketing and SEO, to professional photography and even accounting for large and small stores. The issue is that all of the communication between the end-user and the expert passes through CloudCart and its representatives.

We believe our current partners model is lacking because:

• Communication takes far too much time and resource;
• Does not allow for quick, lightning fast store scalability;
• Prevents merchants directly reaching out to experts in the ecosystem;
• Cannot handle high-demand efficiently.

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With CloudCart 2.0 we will resolve all of these issues and will be opening up communications between experts and merchants. We will:

• Eliminate boundaries of communication;
• Facilitate faster and sustainable revenue growth of CC online stores;
• Make it easier for merchants to find the expertise they need;
• Make it far more profitable for merchants and experts to work together;
• Create a community board for fairly rating certified experts.

With CloudCart 2.0...

We will be focusing on providing small and large merchants alike the ability to receive the best possible service so they can reduce the cost of running their store. Along with this we are also focusing on full automation of merchandising, logistics, inventory keeping, and delivery processes which will streamline operational costs by reducing the need for human involvement.

What Makes This Change Necessary

The answer is simple - growth. Everyone wants to grow and this is the right way to do it – through a community of experts who already have the right answers. Our merchants come to us with problems and we always try to help. However, we don’t always have the right answer straight away - that’s not fair to them, nor is it fair to us.

It’s time to start thinking as “CloudCart the Ecosystem” and not “CloudCart the Company”.

It’s not about how to solve the problem, but more so about WHO can solve it.

At the end of the day we are a SaaS platform which provides well-built, flexible, and functional tools so you can build-up your online store and eCommerce business the way you want to. We’d like our clients to grow. Тhis starts with several steps – the first one being setting up an efficient store and inventory management system – this we already have.

The second step is with “Partners First”. You get to grow quickly at a reduced cost because you receive a more complex, specialized service for your online business which allows you to:

• Create specialized and personalized solutions for specific problems;
• Book and appoint experts for fields which you are not versed in;
• Reduce time between problem solving and actual solution application;
• Streamline your business management and reduce operation efforts;
• Focus on actual sales growth.

What Does This Mean for the End User of CloudCart

This new approach and philosophy will have NO NEGATIVE effects on current or future CloudCart end-users and merchants. We are not turning our backs to our core users’ problems and needs. CloudCart 2.0 is very much about making our merchants’ online stores far more profitable.

We are opening up our platform for developers and specialists who can fully contribute to making it even better. This is, or was, a first for us.  We’ve been doing it for months now and have lots to show for it – newly created independent applications for our app store:

• MicroBG;
• BigArena;
• DPDRomania;
• Zeron ERP.

Users get far more integrations, direct solutions to issues which are not in our wheelhouse and it’s all made safe through our vetting system for developers and eCommerce agencies.

How Can CloudCart Users Benefit From This? How Will this Affect Their Business?

Our users are already benefiting from this new change. We have been slowly implementing it through our Beta testing phase with the help of some of our partners and we are getting fantastic results.

The first change you will notice is far more integration possibilities in your App store. You will be seeing few new additions for marketing, optimization, and eCommerce integrations with promising quick growth results for even the newest and smallest online store.

In addition, we will make it easier for clients to connect with experts for creating specific solutions for their online store. There are no cookie cutter solutions here – it’s all custom and personal to the highest degree. With CloudCart 2.0 large businesses can finally reduce operation costs and small stores can fulfill the size and success they aspire to.

How About the Partners? How Will This Affect Our Current Experts?

We’re opening up our technology to competent and certified partners and companies which would like to provide integration for our software in the form of an application. Agencies and partners from all fields of online business can provide their services at preferential rates which suit their bottom line. There will be two distinct categories – certified experts and non certified experts.

The companies who have stuck with us all through these years will be in an advantageous position, being the first ever adapters of our company’s new approach. There’s no better time to join them than now.

How Will New Partners be Attracted? What are the Benefits for Them?

Our first and most important priority is to treat our partners fairly, allowing them to provide their services through the CloudCart partner program, without this affecting their bottom-line negatively.

We are looking to create a true ecosystem where each and every member of the community (both partners and merchants) can experience growth on an unprecedented level. The second priority is to provide a level playing field for all old and new partners – this change means to remove the possibility of placing them in a disadvantageous position or at an odd end. We are developing flexible remuneration programs, incentive systems, and access to more than 2500+ customers who are looking to change their lives through CloudCart.

We will be working with our partners directly, through personal contact. We are setting an example exactly how with our first ever eCommerce conference – CloudCart Genesis.

Its goal is to give thanks to all the companies which have supported us all these years. With more than 700+ guests and celebrity partners, namely Lubo Kirov, it was one of the biggest non-commercial technology events of the year. Become a part of the change.