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Are your sales not meeting expectations? Do you wish the phone would ring with orders? Don't worry, there's a solution that can boost your sales: Bundles.
But what exactly are Product Bundles?
Product Bundles are powerful combinations of products or services that are offered to customers as a single package. These packages can include products available separately in your online store, as well as exclusive items only available in a bundle.
They are combinations of several separate goods or services which are offered to customers as a single product package. This package may include:
- products which are also sold separately in the online store,
- products which can only be purchased in a package.
Why should you consider using Bundles?
From a marketing perspective, the first type of bundle, which includes products available separately, entices customers to choose the package because its price is lower than the total price of the individual items. Sometimes, customers find the individual prices too high, but when bundled together, the package becomes more affordable. It's important to create bundles that contain everything your customers need, ensuring they have a positive experience and become loyal customers.
Now, let's talk about the second type of bundle, which includes products that can only be purchased in a package. Here, you have two marketing approaches: you can highlight the exclusive product and add some smaller, complementary items, or you can focus on a popular standalone product and emphasize that it now comes with something extra that can't be bought separately.
Creating powerful product bundles in action:
You have a Promotional package, which offers an online store at a discounted price of $689 instead of $1720. But that's not all! You also include over 16 hours of video lessons in Marketing from a famous marketer and an exclusive training session with popular brands on how to become a successful online retailers.
In this example, these bonuses are only available in the bundle, making it an irresistible offer.
How do bundles help increase the revenue of your online business?
Firstly, customers feel like they're saving money when they purchase a bundle. Secondly, by combining products, you can increase the average order value without incurring higher transaction costs. Thirdly, bundle deals make it more difficult for customers to compare prices and find the lowest one. Moreover, offering products in a package encourages cross-selling, especially if you include items from new categories. Lastly, bundles allow you to sell additional products that are typically less frequently ordered.
So, how can you create bundles in your online store using CloudCart? It's easy! Check out our guide on how to set up your products as bundles. We're here to provide you with more useful materials, so you can grow a successful business by applying the most effective practices.
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