A Step Toward Higher Sales and More Accessible Payments - CloudCart and tbi bank Join Forces with an Upgraded Fusion Pay and vPOS Integration

Through their partnership, CloudCart and tbi bank provide online merchants in Bulgaria with new payment and financing options, making purchases easier and boosting order values.

Sofia, November 12, 2024 — CloudCart, the leading e-commerce platform in Bulgaria and the region, and tbi bank, one of the most innovative banks on the market, announced a strategic partnership that integrates Fusion Pay and virtual POS (vPOS) in CloudCart. The new “Buy Now, Pay Later” (BNPL) installment options and direct online transactions through vPOS give merchants secure, convenient payment methods that increase the average order value (AOV) and help attract new customers.

“At CloudCart, we strive to always listen to the needs of our merchants and feel the pulse of the market. We know tbi bank is a leading and innovative banking solution, and our clients deserve the best integration and full access to their products,” commented Nikolay Iliev, CEO of CloudCart.

Fusion Pay and vPOS in CloudCart Stores

With Fusion Pay, merchants can offer customers additional flexible financing options that make higher-priced items more accessible. The embedded vPOS terminal from tbi bank enables secure, fast online transactions for customers. These two tools are expected to significantly increase average order values (AOV) and drive sales growth through easy and reliable payment methods.

The CloudCart Ecosystem

This new functionality is part of CloudCart’s growing partner ecosystem, combining a wide range of products and solutions to support online merchants in every aspect of their business. Fusion Pay and vPOS will give CloudCart merchants an advantage over the competition, providing them with the right tools to attract and retain customers.

The Partnership Was Officially Announced at eCOM Club in October

At the October edition of eCOM Club, co-hosted by CloudCart and tbi bank, merchants learned about successful strategies to boost sales during the holiday season, including the advantages of offering installment payments and the convenience of vPOS payments directly in their online stores.

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About CloudCart:

CloudCart is an innovative eCommerce-as-a-service platform, helping over 2,000 online merchants increase sales and enhance customer service. CloudCart offers unique analytics, automation, and integration solutions to simplify merchants' business operations.

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About tbi bank:

tbi bank is a leading provider of innovative banking solutions in Bulgaria, specializing in a variety of financing and payment options. The partnership with CloudCart enables tbi bank to provide online merchants with secure, flexible BNPL and vPOS solutions, enhancing customer experience and driving sales growth.

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