How to sell during the summer while the rest are sunbathing at the beach

Veterans in commerce know that the summer season can be quite disappointing when we speak of sales volume, especially in certain product categories. Naturally, this applies fully to eCommerce as well. However, truly dedicated merchants find ways to minimize the negative impact of seasonality and continue generating revenue for their stores, even when everyone else is enjoying the beach.

In this short article, we will share with you some interesting and practical tips that will allow you to sell at full capacity even during the vacation season.

Practical Tips - How to Maintain Sales Levels in Your Online Store Even During Summer

🛒 Diversify your product offerings

One of the best solutions to ensure optimal performance for your online store during the summer is to expand the range of products you sell. Unless your store is extremely niche, you can always include products that are popular year-round or have demand during the summer. This way, you minimize the negative effect of the sales decline for the seasonal products that the clients are not buying during the summer period.

🛒 Optimize for cross-selling and upselling

Striving to increase the average order value is a good practice regardless of the season. The truth is, especially during the summer, it is crucial to make the most out of the visitors in your store who have reached the checkout page. To accomplish this, you may need to add products that are not typically relevant (seasonal ones), but during this period, they make a good complementary offer to the main order.

🛒 Focus on international markets

One of the optimal solutions, unless you are selling exclusively in the local market, is to target geolocations that remain active even during the summer season. Let's not forget that in other parts of the world, it may be winter or a different season. It's worth exploring the possibilities and targeting international customers who live in different climates and have different seasonal preferences.

🛒 Offer special summer deals and promotions

One of the proven practices is to create exclusive discounts, limited offers, or promotions that are active only during the summer to attract customers who wouldn't otherwise make a purchase. If you take the time to think about what promotions, discounts, or incentives would entice customers to buy, even during the summer months, you can minimize periods of a significant decline in revenue.

🛒 Utilize social media and influencer marketing

The truth is, social media platforms are quite active during the summer, and influencers take the opportunity to travel and create content, etc. This can be an interesting way to engage with your audience and promote your products. You just need to do some research and find the right influencers who will help showcase your products to a broader audience during the summer season.

🛒 Optimize your website for mobile devices

Optimizing for mobile devices is absolutely crucial. After all, in 2022, 55% of traffic (the majority) came from mobile. This rule applies even more strongly during the summer because people are often away from home. Make sure your online store is optimized for mobile devices and easy to shop from them.

🛒 Create summer-themed personalized content and resources

A good idea is to generate interesting and informative content related to summer activities, travel, fashion, or lifestyle. This can lead to new visits to your website, and if it is well-optimized, like our CloudCart stores, it will likely convert a significant portion of them into potential customers.

🛒 Plan your strategy for the upcoming seasons

Instead of focusing on the issues created by the decline in revenue during the summer, you can use the downtime to plan and prepare your store for the dynamic seasons that lie ahead. Use the reduced workload to research the needs of your customers that will become pressing in the coming months and adapt your inventory, marketing campaigns, and promotions accordingly.

While others have let their guard down and are sunbathing on the beach, you can sell at full force

We have listed some of the strategies that, if implemented, will help you minimize the impact of seasonality and maintain more stable sales levels during the summer months in your e-commerce store. Of course, the weaker the season, the more important it is to convert every potential customer into an actual one. To help you achieve this, our team works tirelessly to provide you with the technology, knowledge, and ecosystem of partners that will help you sell more, regardless of the season.

Learn more at CloudCart.com.

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