The Future of Influencer Marketing in 2023 - CloudCart and Flaminjoy Partnership

There are 24 million online stores and eCommerce websites in the world. How is yours different? Become unique with CloudCart's new Partner - Flaminjoy. Learn more below.

It can be difficult to be original when presenting your products to an audience. Originality comes from a place of true self-expression.

Finding your voice on your own in a sea of million others is frightening. CloudCart found a way – influencer marketing with our partners – Flaminjoy.

CloudCart and Flaminjoy Partnership – What is it

We are extremely happy to announce that we’ve managed to secure a very important partnership for our merchants – the biggest influencer hub in Romania with more than 6000+ Romanian and 400+ Bulgarian influencers.

We’ve created a brand new integration in our platform. It allows you, our merchants, to enable shoppable galleries into your online stores (more about them later).

See how to integrate Flaminjoy shoppable galleries in this detailed help center article here.

What is Influencer Marketing

Influencer marketing is a type of product or service advertisement targeting mostly GenZ consumers. It is done by influential individuals with a substantial social media following. Using commissioned work brands and companies can increase their outreach substantially.

Traditionally it is done by individually contacting influencers, which takes time and effort. With a centralized social media hub like Flaminjoy, you can easily reach the right people and promote your brand to their audiences.

Get social outreach the right way and receive the traffic and recognition your brand deserves.

(video of Flaminjoy co-founder Alexander Stoica-Marcu from CC Genesis 2022)

Influencer Marketing Examples

Many industries and niches can benefit from social media influencer branded content – here are some examples.

1. Fashion and Lifestyle

2. Beauty Products

3. FMCG (Fast Moving Consumer Goods)

4. Home Appliances

(Image source - Flaminjoy) 

How to Grow your Online Store with Influencer Marketing

Online stores and eCommerce in 2022 are 95% visual because people’s attention spans have shortened dramatically.

The best way to respond to this is to make your store more visually appealing. Most of you go for custom designs from our design team – front-end beautification is quite important indeed.

However, there is something that you can do to make your store even more visually appealing – better looking product galleries – shoppable galleries with the help of our partners.

With CloudCart you can create an Instagram product feed into your store and integrate into your product feed to enhance user experience. If you have not already check how to do it here.

What are Shoppable Galleries

Shoppable Galleries

Use the content that you receive from influencers and turn them into retail galleries. These galleries make your users identify with your products far more easily which increases the chance of a purchase.

Shoppable galleries provide an aesthetic appeal to your store. They present your products via life-style marketing. Customers see your products in use by people they identify with – making the final purchase THAT more likely.

Pro Tip: Create a landing page with a gallery of products worn by influencers and make that gallery shoppable using the CloudCart + Flaminjoy integration available for your store.

Target the right people using your Marketing Suit audience segmentation analytics + Flaminjoy’s analytics and behavior tools to see what sort of reaction your influencer campaigns receive.

Make the perfect funnel and increase your returns from regular customers by drastically changing your visual presentation. Be the unique online store that you want to be with easy to use integrations.

More about Flaminjoy

Flaminjoy is a subscription-based influencer marketing platform (there is a free version) which focuses on quick scalability for eCommerce clients. For the best experience we do recommend that you go with the “Growth” or “Boost” packages.

They provide you with the ability to create more campaigns, get more content and information regarding your social media outreach.

Flaminjoy allows you to:

1. Automate marketing creatives (great if you are launching multiple campaigns and you want to save time);
2. Keep an eye on your competitors (by benchmarking their social media outreach) – target what they are targeting, but do it better;
3. Get all of your content in one spot (allows you to have an organized approach to your branding);
4. Make your content more visually appealing (be unique and shorten the decision making period for your customer);
5. Analyze influencers and ROI (get a better understanding of who is selling your product and how effective they are);
6. Collaborate with the right influencer (get the right person who best fits your brand image and dress them in your brand to make your campaign stronger);
7. Instagram analytics (analyze the results from your campaigns by using # and specific tags for each product + campaign + influencer);
8. Work smarter not harder (repurpose the content that is working and double-down on it);
9. Create fantastic shoppable galleries (create galleries which are directly connected with your product feed – make your customer’s journey to the check-out page a lot shorter).Make your online store

Make your online store POP and create a unique positive experience which your users will remember with CloudCart and Flaminjoy.

Useful resources:

Flaminjoy Help Center article (visual integration for CloudCart):

Video tutorial on shoppable galleries for CloudCart:

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