Today we will delve into the realm of brand name ideas. This article will shed more light on the impact of a well-designed brand name and how it can transform your e-commerce store into a powerhouse. Until the end of the article, we are sure that you can find something that will empower your branding efforts, whether you're seeking to craft a captivating name, enhance your brand's positioning, or just want to assess your current standing for potential improvements.
Moreover, we will unravel the intricacies of storytelling, a pivotal element that can shape the destiny of your brand. As you absorb the knowledge shared here, you will unravel the enigma of renowned enterprises like Apple, Google, and Amazon. You'll discover how their unforgettable names generated billions in revenue without extravagant advertising campaigns, unlocking the secret strategies they employed to immortalize their brands.
Now, let us venture on a journey into the genesis of ideas, exploring the initial phase that will illuminate your path toward a remarkable brand name.
The first approach to consider when choosing a brand name - opt for a benefit-driven name
This means naming the brand based on the outcome or advantage it provides. Let's dig into some specific examples to illustrate this concept.
- Take "Huggies" as an example – Their brand name explicitly communicates the notion that their diapers provide a hugging sensation for your little one's bottom.
- "Hefty" are another good example - They convey the message of a durable, tear-resistant bag that can handle heavy loads.
- "One a day" Vitamins is another prime illustration - Emphasizing the convenience of taking just one pill per day for your daily nutritional needs.
- "FitBit" speaks for itself - They are indicating that a device helps you achieve fitness goals by tracking your activity and health metrics.
These are a few of the brands that have successfully incorporated names that directly describe the benefits of owning their products. It's a highly effective strategy employed by numerous renowned brands, and it could be a fantastic route to consider for your own eCommerce initiative.
Another brand name approach is to choose something completely unique
To achieve uniqueness in your industry, consider crafting a brand name that is entirely unfamiliar, distinct, and unexplored. Let's take a closer look at some examples to illustrate this concept.
Consider the name "Apple." While people are undoubtedly familiar with the word "apple" as a fruit, nobody had associated it with a computer company before.
Similarly, names like "Zappos," "Pixar," and "Google" possess an extraordinary level of uniqueness. If you strive for unparalleled distinctiveness, it's advisable to choose a short and simple, one-word name. This approach ensures maximum impact and novelty for your brand. By embracing the power of a single, exclusive word, you can truly stand out and establish an unrivaled presence within your industry.
Strategy number 3 - to invent your brand name, choose a personality-driven name.
An intriguing and profitable approach adopted by many prominent brands involves utilizing personality-driven names. This entails naming the brand after an existing personality or creating a distinctive persona specifically for the brand. Let's explore some notable examples to illustrate this concept.
- For example, let us look at McDonald's.
The name instantly evokes the image of Ronald McDonald, the iconic character they have carefully developed as the face of their brand.
- Or have a look at “Burger King”
Burger King is another prime example, as they successfully introduced the memorable character of the King.
- Or let us look at Wendy's
Wendy's, too, embraces a personality-driven approach in the fast food industry.
- “Beats by Dr. Dre” - the headphones brand
Consider the success of "Beats by Dr. Dre" headphones, where the brand has thrived by associating itself with the personality of Dr. Dre.
- "Ralph Lauren" is another personality driven brand.
Creating personality-driven products can be an exceptional and captivating strategy. It allows for the establishment of a distinct identity and fosters a deeper connection with consumers. If you can successfully execute this approach, it holds tremendous potential for your brand's success.
The unorthodox way to pick a brand name - be COOL and HIP.
Many brands opt for a cool and hip naming strategy, combining elements of trendiness and appeal. Let's explore a few examples that exemplify this approach.
- For example “Skull Candy”
Their name exudes a sense of edginess and coolness, which has contributed to their success.
- “Adidas” or “Pepsi”
Brands like "Adidas" and "Pepsi" also incorporate a cool and hip vibe in their commercials and overall branding.
- Starbucks
When Starbucks first emerged, it adopted a cool and hip approach as well. The atmosphere, customers, and overall aesthetic conveyed a sense of being trendy and fashionable. The name, logo, and design elements all contributed to the brand's cool factor.
You can combine few approaches at once.
Let us look at a few branding names that exemplify that.
- Toms – one for one.
Toms is the shoe company and it's sort of cool and sort of hip it's named after a guy and does a charity thing (which is another way to go together where you are a charity driven brand, and the message and the ethos behind your brand is that you are doing good for the world in addition to doing commerce, and that's a cool way to go.)
- Virgin
One prime example of a combination brand that effortlessly combines multiple approaches is Virgin. With its hip and cool image, alongside a sleek and impressive design, Virgin has established itself as a prominent and successful brand. Adding to its appeal is the charismatic personality of Richard Branson, who embodies the spirit of the brand. By blending these various elements together, Virgin demonstrates how a brand can leverage multiple strategies to achieve maximum impact and efficiency..
To put everything together - the things that you must remember for your brand name are:
- It must be easy to say
- It must be easy to spell
- It must be easy to remember
When considering brand names, it's essential to aim for stickiness. You want your brand to leave a lasting impression on people's minds, whether it's through a memorable logo, a cool brand name, or a meaningful message that resonates with potential customers. Another approach is ownership-driven, where the brand name directly relates to the benefits of owning the product. As you embark on choosing a brand name for your product line, it's crucial to align with one or a combination of these directions.
Keep these ideas in mind, and you'll be on the right path to create a remarkable impact. Now, let's delve even deeper into the art of crafting a compelling brand story. We will explore profound insights into the foundational levels of brand building.
When determining your brand's identity, it's important to have a mission, a story, and a purpose that goes beyond merely selling products on your online store. This additional depth creates a stronger connection with your audience, even if your prices may be higher. While it's understandable that you may initially be motivated by the need to support yourself and your family, as you progress and become more financially secure, you'll likely desire to bring value to the industry and market beyond mere sales.
While this isn't an immediate requirement, it's worth contemplating to enhance the profitability of your store in the long run.
3 components you need to cover to transform your brand from average to Pro:
- Mission
- Story
- Purpose
Understanding what sets you apart from others selling similar products is crucial. You need to be able to communicate your unique identity to people and have a core story that defines both you and your brand.
Let's explore some examples of essential elements that make up a good brand:
- Branding - Consider the aesthetic that appeals to your target market. This includes factors such as imagery, color schemes, and overall style. Look at other successful brands for inspiration and insights into what works
- Tagline - Craft a concise and powerful tagline that encapsulates your brand's story in a single sentence. This tagline should effectively communicate the essence of your brand and what makes it special.
- Ethos - Choose an emotional response that you want to evoke in your customers. Think about the feelings or values you want them to associate with your brand. This helps create a deeper connection and builds loyalty.
Moreover, you want to target some emotional response that you want to elicit into your customers.
Here are some examples of brands that have succeeded with that mission:
The first example: Everlane.com
They are a really amazing brand, and they are doing perfectly well right now.
Differentiator: One brand that stands out is known for offering high fashion at transparent prices. They prioritize transparency by openly sharing information about their product sources, pricing, and unique market approach, setting them apart from other fashion brands.
Who: Their focus is on attracting a young and hip demographic, particularly those within the millennial crowd. They aim to appeal to individuals who embrace a disruptive mindset.
Story: The brand emphasizes radical transparency, meaning they strive to provide customers with a comprehensive understanding of their operations, sourcing, and pricing methods.
Aesthetic: Pared Down. Simple. Clean. Elegant.
Tag Line: "Know your factories. Know your costs. Always ask why" – this tagline tells you their whole story and just reading that tagline you already know what they are about.
Emotional Response: The brand aims to evoke a sense of revolution, inviting people to join in and be a part of the movement they represent.
Another example is: COYUCHI.COM
Differentiator: Green. Minimally Processed – they are not destroying the planet when they create their product
Who: Environmentally Conscious Women.
Story: Nature to home.
Esthetic: Forrest. Hand made. Pure. Clean.
Tag: Nature comes home.
Emotional Response: Mindfulness.
It's time to apply the knowledge!
Once you have grasped the fundamentals, it's time to dive into developing your brand. Start by defining your mission, crafting your story, and clarifying your purpose. Strategize the branding and ethos that will guide your company. This may seem like high-level brand building, but it's essential if you aspire to be a remarkable brand rather than an average one. Building a well-developed brand is highly recommended for anyone starting their online e-commerce venture.
A strong brand cultivates an emotional connection with your clients and fosters trust, leading to increased profitability. When choosing a domain name, aim for an exact match or something closely aligned with your brand name. It's crucial to prioritize the .com domain extension for your website URL. The .com domain carries the most authority and is highly recommended over alternatives like .net, .us, or .org.
With these essential steps in mind, you now have the foundation for your new eCommerce project. For further guidance on building your store, consider exploring cloudcart.com, where you can discover the best tools to kick-start your eCommerce business.
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