Creating and Utilizing Product Collections for Successful Marketing & Merchandising

Have you experienced the following scenario? You have a theme or a line of products in your online store that are selling better than the rest. Maybe it’s a Halloween-themed group of products or just the color red is trendy again. Having such “exploding” in popularity product groups is not an uncommon occurrence. But even without such anomalies happening, every store manager wants to easily create promotional product groups or just manage their product list better.

Fortunately, we have the perfect solution - Our Product Smart Collections. With the help of this feature, you can achieve the mentioned above and much more. In this article, we will further explain how this handy feature will make your product management a breeze.

What Are Collections and how do they improve your merchandising efforts?

Having a well-defined product collections is a part of the merchandising approach that every store should apply to its inventory management. It involves various strategies and techniques aimed at presenting products in an attractive and appealing manner to enhance sales and maximize profitability. 

Merchandising encompasses activities such as product selection, pricing, display, promotion, inventory management, and the overall presentation of a store or online platform. We have more detailed information about merchandising tactics but for now, let’s focus on product collections.

What exactly is “Smart Product Collection” is:

Smart Collections are the easiest way to unite all kinds of products in one main group. You could use them to create promotions or main groups with products you would like to be highlighted for a reason. 

We created Smart Collections so that you don’t need to go to every product individually and change its settings and characteristics. You can combine all products that are different from each other but have something in common – for example, your Important Discounts or Promotions.

How does using product collections improve your chances of selling more products

The overall benefit for your store’s visitors is allowing them to navigate and find products that match their buying preferences the best. You shouldn’t underestimate how beneficial is to have an easier-to-navigate and usable store. Let’s give you a few ideas. 

With product collections, you can:
1) Create a “unique” product collection that matches a current trend, season, group of customers, season, or anything else. The best part is that you can share this collection with your clients. That makes this feature in your CloudCart store valuable, not only for the store managers but also as an additional marketing tool. You can also add this collection to the navigation of your store with just a few clicks.

2) Create dedicated promotions for a targeted customer segment. Let’s say that you have identified that a certain group of people is buying more often than others (that’s easy with our Marketing Suite & CloudCart Analytics). Also, you know that they are interested in specific features that a lot of your products have. Then you can just create a collection, for example, “premium products”, set a discount for it, and start marketing it. It’s that easy.

3) Managing your products becomes easy. There are so many cases in which you can apply different criteria to create a product collection. We won’t dig deeper here, your personal preferences are the limit.

The takeaways - how Smart Product Collections can improve your CloudCart Store

One of the biggest advantages of product collections is that they expose parts of your catalog that they may have not seen otherwise. Of course, you can use features like recommended or related products, but having a carefully curated collection is another powerful way to improve your customer’s experience.

You can also add products that are not from the same category but you want to be grouped. Managing products in the same category is easy but if you don’t have access to the collections functionality it can become difficult to create your promotions or in general manage your store.

Another great benefit is that you can add the collections to the navigation of your store with just a few clicks. This way promoting those curated product lists is way easier.

Creating promotions and adding a discount to a specific collection is one of the best features that you can leverage.

Product Collections are also improving your customer experience with your store by making it easier and enabling the visitors to discover products that they might miss otherwise.

Finally, collections can be shared with external users. For example, if someone wants to show the new releases in your store (and you have created such a collection) they can just share the link with their friends. 

We bet that you are “sold” on the flexibility that using product collections is offering for your store. So if you want to learn how to create your best product collections just visit this article in our Help Center.