Products' discounts for attracting more customers

As an online retailer, incorporating discounted products into your marketing strategy is crucial for driving more sales and attracting new customers. Discounts not only provide savings to customers but also create a sense of satisfaction and calmness. By offering discounts on specific days, weeks, or months, you can position your online store as a destination where customers can save money. 

Another benefit of leveraging discounts as a marketing tool is that when customers receive a discount, they are less likely to compare prices with competitors and are more inclined to make repeat purchases from your brand.

Although discounts may reduce immediate income, they serve as a valuable tool for attracting new customers, whom you can later sell goods to at regular prices. 

That’s why you have to…

Set clear marketing goals when implementing product discounts. 

Here are a few examples of how a strategically developed discounts strategy can help you grow your business:

🛒 Attracting New Customers

Offer limited-time discounts to encourage potential customers who haven't made a purchase yet to try your products. By reducing their financial risk, they become more willing to take the first step and make a purchase.

🛒 Increasing Sales

By discounting a wider range of products, you can generally boost sales across your entire store. Consider planning discounts on specific products or creating product bundles to incentivize customers to make multiple purchases.

🛒 Loyalty Discounts

Create a sense of customer privilege and trust by offering exclusive discounts to loyal customers. Some customers actively seek out discounts and are motivated to make purchases when they feel they are getting a special deal. Consider offering discounts for repeat purchases or just before a product they regularly use is due for replacement, reminding them to buy at a better price.

🛒 Clearance of Old Goods

Discounting old or seasonal products can help clear inventory, free up space and funds for new products, and focus on items that generate better results. In this case, the margin is less important compared to the goal of selling and releasing funds.

By strategically implementing discounts, you can achieve various marketing objectives, attract new customers, increase sales, foster customer loyalty, and optimize inventory management. Now, let’s see what types of discounts you can offer in your CloudCart store.

Types of discounts that you can use in your CloudCart store

CloudCart offers convenient functionalities, accessible directly within our platform, that allow you to quickly implement different types of discounts in your online store. 

Here are some of the discount options available for our CloudCart merchants, directly through their store's dashboard:

🛒 Package Discounts
Instead of individually reducing the price of products, you can create packages where multiple items are grouped together at a lower price. This is useful for selling similar products that have been on display for a while or introducing a new product for customers to try. You can also create package deals where customers receive an additional product for free, creating a sense of receiving a gift.

🛒 Volume Discounts
Offering discounts based on the quantity purchased is a great way to clear inventory and encourage customers to buy more, thus increasing your AOV. Customers are often delighted by the opportunity to pay a smaller amount per product when buying in larger quantities.

🛒 Holiday Discounts
These discounts are suitable for products that are popular during specific holidays such as Valentine's Day, Mother's Day, Christmas, and more. By offering discounts during these occasions, you can tap into customers' increased buying behavior and leverage the holiday season to drive sales.

🛒 Free Delivery

Providing free delivery adds value to the purchase and reduces cart abandonment rates. Research shows that customers are more likely to complete a purchase when free delivery is offered. However, it's important to consider your profit margins when deciding whether to offer free delivery. If you want to upgrade your knowledge on the topic, please check this article about CRO and free shipping.

🛒 Fixed Discount on a Product or Range

If your products have different variations such as size, color, or material, you can set a fixed discount for specific variations or products. This allows you to apply customized discounts without applying the same percentage or amount reduction to all products.

🛒 Promotional Codes (Vouchers)

Promo codes or vouchers are popular marketing tools that can be combined with percentage or fixed discounts, free delivery, gift wrapping, or other attractive incentives. By distributing different promo codes across various channels such as email, Facebook, Instagram, etc., you can track the effectiveness of each channel and attract more customers. Promo codes can also be used for remarketing purposes to target customers who have shown interest in a product.

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