Case study: Trastena Wines migrated its online store to CloudCart in just 10 days!

The story of the popular Bulgarian brand Trastena Wines began years ago. The Trastena family, growing 95 acres of organic raspberries, founded the company back in 2009, when their portfolio was small and they were just entering the market.

They decided to leverage non-standard advertising and communication with their customers - as unique as the products they were offering.

Ten years later, Trastena is not only an established brand, but for two years in a row (2019 and 2020) they have won the Favorite Brand of the Year award from mylovemarks, in the wine and winery category.

For Trastena Wines, the greatest vocation is the love of customers.

The challenge

As the fans of their wines grew, so did the need for the brand to have an online store to connect with customers and visualize stock availability. They decided to create a custom website, but unfortunately, they came across a shoddy programmer who didn't finish the job and the site remained dysfunctional and unattractive. 

At that moment, the brand had no real digital presence because it could not leverage modern technology solutions and develop profitable business through the Internet.

The final impetus that cemented Trastena's decision to build a well-functioning and attractive store was when they won a grant from a Bulgarian media outlet, in which they were given the opportunity to use TV advertising, but had to fit it in within a certain timeframe. 

In order to achieve the desired advertising effect, Trastena's managers realized that they needed a serious and working online store, with only 9 working days to redesign their site and seize this opportunity. 

Radical and very rapid change was needed, so they acted immediately.

The solution was to use CloudCart

The decision to work with CloudCart came when the Trastena Wines team began their research and chose the platform after receiving positive feedback from close friends and experts in various fields. One of the factors that weighed most heavily in the final decision was that the brand's marketing manager signed up and began exploring our admin panel, remaining fascinated by how easy it was to work with the off-the-shelf software.

The most important thing for the winemaker at this point, was that the site was functional and built quickly to avoid missing out on the benefits of its lack of TV advertising.

Olya Antonova, Managing Director at Trastena Wines, enthusiastically exclaims during a short video interview: 

"Self-service! Every step of the process can be done by someone with no experience in the field. DIY (do it yourself) - with CloudCart it is possible to manage your business yourself! " 

Result

Thanks to the decision to migrate to CloudCart, the online store of Trastena was up and running in just 10 days. This period included the creation of the product catalog, design, all settings, connection to payment and shipping methods, as well as all marketing tools. 

This allows the brand to make the most of its TV advertising and make record online sales, gaining increasing popularity.

‍"I love everything to be precise and transparent".

Olia Antonova was pleased to find a trusted partner at an important time for her business development.

She was even more impressed when she found that she could also find complex services such as GDPR functionality and GDPR documentation on the platform. They also appreciated other functionalities such as the Cookie Policy, Privacy Policy, etc. In CloudCart, GDPR is an application thanks to which the merchant can easily track the history of every customer who has given their consent/disagreement to the stated policies, and the service is available to any online business and is payable once. This app saves Trastena thousands of Euros, time, and effort while ensuring businesses are compliant with the requirements of the regulation.

Olya Antonova shares about her positive experience in the daily management of the online store:

"E-commerce is something that can't wait. Delivery and payment - everything is easily explained and presented. Settings happen with just a few clicks and you don't need to have a lot of knowledge. "

As a marketer, she appreciates her CloudCart store's capabilities for effective digital advertising, use of multiple discounts, product collections, and bundles, helpful apps, Upsell and Cross-sell offers, email templates, and other tools to easily increase profits from their new eCommerce store.

Currently, Trastena is thriving, and Olya and her family are satisfied CloudCart customers. More and more innovative products, such as alcoholic ice cream with organic raspberries, are appearing under the brand's umbrella. They are also fast becoming a favorite with fans of raspberry elixirs. 

The online store that has played such an essential role in the development of Trastena's business is friendly, convenient, accessible, and easy to navigate, allowing visitors to order their favorite wines quickly and easily.

To set up your own online store, register at CloudCart.com.       

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