Don't leave anything to chance - prepare your store for Black Friday 2023

We bet that for this Black Friday 2023, you wish to get lucky and sell more than ever. There's not a retailer out there who isn't crossing their fingers and hoping that during one of the most crucial campaigns of the year (for many businesses, it's even the most important), luck is on their side, their store is running smoothly, and they have waves of customers coming in ready to buy.

Unfortunately, we can't promise you "good luck" if you're counting on it, maybe it's better to look for the most powerful talisman you can think of (rabbit's foot "works" well, at least as decoration) or turn to Fortuna, the Roman goddess associated with good fortune.

Our team can offer you something else, which we think is much more effective than just "luck". This year, we've shaped a specific solution (or rather a package of solutions) for you that you can implement and ensure a more successful Black Friday 2023 for your online store. 

As Americans like to say: 

"Luck helps those who help themselves". 

For merchants looking to make the most of this year, we've decided to prepare a specific Black Friday 2023 preparation plan that they can implement if they are hungry for better results. Let's take a closer look.

How to prepare for the most successful Black Friday you've ever had

Practice has shown that without knowing your audience, it's hard to have a truly successful business and sell at full capacity. To solve this issue for our clients, we created powerful marketing and analytics tools for them long ago.

CloudCart Analytics and Marketing Suite.

With our analytics tools, accessible directly through your store's admin panel, you can segment by over 100 criteria. This will help you identify those much sought-after "ideal customers" who, after landing in your store, are almost instantly ready to hit the "Buy" button.

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Of course, it is not enough to know who these customers are, the important thing is to bring them to your store. This is where we can welcome CloudCart Marketing Suite to the stage - our marketing "machine" built directly into our platform. Thanks to the direct integration and first-party data processing (data that doesn't pass through third parties and isn't filtered or distorted), Marketing Suite becomes your best assistant. With it, you can attract customers, run campaigns, deliver your message effectively through the most effective channels, and generally sell more!

You can learn more about Marketing Sute here. And see our current offers and packages for reaching 5,000 or 10,000 on this page. With these prepared packages, you can reach, and communicate with your subscribers and convert them into customers. 

The communication channels you will have at your disposal are:

• All communication channels in Marketing Suite
• Viber package (5000 or 10 000 messages)
• SMS package (5000 or 10 000 messages)
• Email package
• Pop-up package
• BumpCart notifications and offers

Remark:

With each package, you also get assistance and training on setting up the listed communication channels, as well as help and training on managing the Marketing Suite and BumpCart.

Optimized landing pages

Once you've reached your customers, you need to get them to the right place in your store, that's where our specially optimized landing pages come in. These will get your customers' attention with their visual appeal, the presentation of your offers, and the right visuals for your promotional materials.

With these new landing pages, you'll be able to sell even more!

You can drive traffic to them from all your advertising and bring all your users to the right place - a dedicated and functional landing page that displays a special selection of the products and discounts you want to sell better. 

Reinforce your campaigns with countdown timers

If you want to convert even more of these visitors, then you can use one of the most effective tools - a countdown timer. We have written about their effectiveness in this article.

Once you've motivated customers to move on to the final phase of their buyer’s journey, it's imperative to provide them with a smooth user experience, but why not go even further by using... 

CloudCart Checkout & BumpCart

You can rely on our two tools, which are specifically designed for this purpose, to boost your conversions even further. Our team can assist you with the setup and optimization of CloudCart Checkout & BumpCart to ensure you don't miss any opportunities.

All of the aforementioned ideas can help your store function smoothly and convert new customers. Of course, though, that is insufficient. The question is, where will that stream of new customers originate from? Even the most efficient store wouldn't generate any revenue without traffic, after all. 

This year, we prepared special opportunities that are exclusive to CloudCart preferential media packages to address this issue. They will enable you to effectively reach and sell to a very significant audience. Learn more about the media packages on this page.

You have everything you need to make Black Friday 2023 a super success

Our practice has confirmed that everything listed in this article works flawlessly. At any time of the year, and in times of increased traffic - it gives even better results. So don't leave anything to luck, learn more about our offers in this special landing page.

It’s time to grab the opportunity and get your store ready for breaking records during Black Friday 2023. 

See all the CloudCart tools you might need here.